FIND A DOCTOR MAPS EXPERIENCE
A map search experience project
THE PROBLEM
Northwell Health has over 6,000 doctors that provide care to our patients.
Because we have such a large amount of practicing doctors it can create a bit of an experience nightmare when users are searching for a new doctor on our site. Our Find a Doctor map experience was one page that was having many issues due to the large amount of doctors featured. We had to think of solutions for filtering down the number of doctors that showed on the map at once and for how to display multipul doctors at one location.
HIGH LEVEL TIMELINE
The research and wireframe portion of the project was worked on over the course of a month.
KEY GOAL
To create a better experience for users who are using the map portion of our Find a doctor tool.
MY ROLE
For this project I took on the roll of Lead User Researcher and Interaction Designer.
I lead all the UX Research and UX design efforts on this project. Project deliverables included user research, competitive analysis, wireframes, interactive prototypes and pitch presentation.
UNDERSTANDING THE USER
Our users are looking for doctors that are located close to their home and community.
To understand our user, we conducted user interviews on 5 users who filled out a survey on our site and expressed interest in talking with us about their experience using our find a doctor tool.
Using the interviews, site analytics and baseline user testing of the current designs we determined what were the issues that we needed to focus on fixing. We decided the things we wanted to tackle were improving the search results loading which would help to remove the current map pagination and to also tackle how locations with multipul doctors to make it clear on the map that one location has multipul doctors at that specific locations.
BREAKING DOWN THE PROCESS
The two largest components of this project were research and interaction design
After the research was completed and analyzed, I started to work on the designs for the project. After looking at the complex issues that we were trying to solve for, I decided that it would be best to work in pen and paper wireframes so that I could sole focus on the user interactions. Once I had the interactions down on paper, I created low-fidelity wireframes in Sketch which would better explain to our stakeholders the importance of the interactions we were trying to create.
